{"id":2,"date":"2025-03-18T04:38:26","date_gmt":"2025-03-18T04:38:26","guid":{"rendered":"https:\/\/buituananh.id.vn\/?page_id=2"},"modified":"2025-05-28T06:52:10","modified_gmt":"2025-05-28T06:52:10","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/buituananh.id.vn\/?page_id=2","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 NP Education 2023\u200b"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

–  C\u00f4ng ty Tr\u00e1ch nhi\u1ec7m h\u1eefu h\u1ea1n Ph\u00e1t tri\u1ec3n Gi\u00e1o d\u1ee5c NP Education<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1. B\u1ed1i c\u1ea3nh & v\u1ea5n \u0111\u1ec1<\/h2>

V\u00e0o \u0111\u1ea7u n\u0103m 2023, NP Education \u2013 m\u1ed9t trung t\u00e2m \u0111\u00e0o t\u1ea1o ti\u1ebfng Anh cho h\u1ecdc sinh K12, \u0111\u1eb7c bi\u1ec7t m\u1ea1nh \u1edf kh\u1ed1i c\u1ea5p 2 \u2013 \u0111ang trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng nhanh. Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i l\u00e0 l\u1edbp Ng\u1eef ph\u00e1p chuy\u00ean s\u00e2u d\u00e0nh cho h\u1ecdc sinh \u00f4n thi chuy\u00ean b\u1eaft \u0111\u1ea7u gi\u1ea3m s\u1ee9c h\u00fat, \u0111\u1eb7c bi\u1ec7t \u1edf c\u00e1c l\u1edbp tr\u00ecnh \u0111\u1ed9 cao nh\u01b0 A Chuy\u00ean 1 \u2013 n\u01a1i do ch\u00ednh founder gi\u1ea3ng d\u1ea1y.<\/p>

B\u00ean c\u1ea1nh s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u h\u1ecdc t\u1eadp c\u1ee7a h\u1ecdc sinh, NP c\u0169ng g\u1eb7p m\u1ed9t lo\u1ea1t th\u00e1ch th\u1ee9c n\u1ed9i b\u1ed9: h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf v\u1eadt ch\u1ea5t qu\u00e1 t\u1ea3i, kh\u00f3 ti\u1ebfp c\u1eadn v\u1edbi h\u1ecdc sinh \u1edf xa, quy tr\u00ecnh v\u1eadn h\u00e0nh ph\u1ee5 thu\u1ed9c n\u1eb7ng n\u1ec1 v\u00e0o Google Sheet, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi (t\u1eeb NQ chuy\u1ec3n th\u00e0nh NP) ch\u01b0a t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n r\u00f5 r\u00e0ng, v\u00e0 thi\u1ebfu \u0111\u1ea7u t\u01b0 cho qu\u1ea3ng c\u00e1o online. Trong khi \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng l\u1ea1i \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh v\u1ec1 nhu c\u1ea7u h\u1ecdc IELTS \u2013 m\u1ed9t h\u01b0\u1edbng \u0111i m\u00e0 NP ch\u01b0a khai th\u00e1c nhi\u1ec1u.<\/p>

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 n\u0103m 2023<\/strong> tr\u1edf n\u00ean c\u1ea5p thi\u1ebft \u2013 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n khi doanh nghi\u1ec7p \u0111ang c\u00f3 ti\u1ec1m l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

2. M\u1ee5c ti\u00eau d\u1ef1 \u00e1n<\/strong><\/h3>

Chi\u1ebfn l\u01b0\u1ee3c Marketing 2023 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 l\u00e0 \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u NP Education<\/strong>, \u0111\u1ed3ng th\u1eddi gia t\u0103ng \u0111\u1ed9 ph\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong> th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, m\u1edf r\u1ed9ng c\u01a1 s\u1edf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>

C\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 bao g\u1ed3m:<\/p>

  • M\u1edf th\u00eam 2 c\u01a1 s\u1edf m\u1edbi<\/strong> \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u h\u1ecdc sinh t\u1ea1i c\u00e1c khu v\u1ef1c xa trung t\u00e2m<\/p><\/li>

  • T\u0103ng s\u1ed1 l\u01b0\u1ee3ng h\u1ecdc vi\u00ean t\u1eeb 2.500 l\u00ean 3.000 h\u1ecdc vi\u00ean<\/strong><\/p><\/li>

  • \u00c1p d\u1ee5ng h\u1ec7 th\u1ed1ng CRM m\u1edbi<\/strong> nh\u1eb1m c\u1ea3i thi\u1ec7n v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u h\u1ecdc vi\u00ean<\/p><\/li>

  • Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m Teentalk<\/strong> nh\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ph\u1ec5u cho IELTS, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang cho s\u1ea3n ph\u1ea9m n\u00e0y<\/p><\/li>

  • T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o n\u1ec1n t\u1ea3ng online<\/strong>, n\u00e2ng l\u01b0\u1ee3t theo d\u00f5i fanpage t\u1eeb 12.000 l\u00ean 25.000<\/p><\/li>

  • Duy tr\u00ec t\u1ef7 l\u1ec7 t\u00e1i t\u1ee5c h\u1ecdc vi\u00ean tr\u00ean 90%<\/strong><\/p><\/li>

  • T\u1ed5 ch\u1ee9c 2 h\u1ed9i th\u1ea3o offline<\/strong> \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/p><\/li>

  • Thay \u0111\u1ed5i khung gi\u00e1 s\u1ea3n ph\u1ea9m<\/strong> \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh vi mua h\u00e0ng<\/p><\/li><\/ul>

    Chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tri\u1ec3n khai theo l\u1ed9 tr\u00ecnh 4 giai \u0111o\u1ea1n trong su\u1ed1t n\u0103m 2023:<\/p>

    1. Th\u00e1ng 1\u20134:<\/strong> Chu\u1ea9n b\u1ecb nguy\u00ean li\u1ec7u, thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng<\/p><\/li>

    2. Th\u00e1ng 4\u20136:<\/strong> Ki\u1ec3m th\u1eed v\u00e0 hi\u1ec7u ch\u1ec9nh<\/p><\/li>

    3. Th\u00e1ng 6\u201310:<\/strong> Tuy\u1ec3n sinh v\u00e0 \u1ed5n \u0111\u1ecbnh h\u1ec7 th\u1ed1ng<\/p><\/li>

    4. Th\u00e1ng 11\u201312:<\/strong> \u0110\u00e1nh gi\u00e1 v\u00e0 tinh ch\u1ec9nh k\u1ebf ho\u1ea1ch<\/p><\/li><\/ol>

      Marketing \u0111\u00f3ng vai tr\u00f2 d\u1eabn d\u1eaft to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh<\/strong>, kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n v\u00e0o x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/strong>, h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ecbp th\u1eddi h\u01a1n trong su\u1ed1t qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t

      3. Vai tr\u00f2 c\u1ee7a b\u1ea1n<\/strong><\/h3>

      Trong d\u1ef1 \u00e1n n\u00e0y, t\u00f4i \u0111\u1ea3m nh\u1eadn vai tr\u00f2 Tr\u01b0\u1edfng ph\u00f2ng Marketing<\/strong>, ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3<\/strong>, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, l\u00ean timeline tri\u1ec3n khai v\u00e0 \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u1edbi ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t.<\/p>

      C\u00e1c c\u00f4ng vi\u1ec7c t\u00f4i tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n bao g\u1ed3m:<\/p>

      • Vi\u1ebft k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 v\u00e0 ph\u00e2n t\u00e1ch m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c milestone theo giai \u0111o\u1ea1n<\/p><\/li>

      • Gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng ch\u1ea1y qu\u1ea3ng c\u00e1o v\u00e0 x\u00e2y d\u1ef1ng n\u1ed9i dung \u0111a n\u1ec1n t\u1ea3ng<\/p><\/li>

      • Ki\u1ec3m duy\u1ec7t thi\u1ebft k\u1ebf, h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng v\u00e0 s\u1ea3n ph\u1ea9m media<\/p><\/li>

      • L\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi agency tri\u1ec3n khai h\u1ec7 th\u1ed1ng CRM v\u00e0 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt trong qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p<\/p><\/li>

      • X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh khung gi\u00e1 s\u1ea3n ph\u1ea9m<\/p><\/li>

      • So\u1ea1n th\u1ea3o khung n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh s\u1ef1 ki\u1ec7n offline<\/p><\/li>

      • \u0110i\u1ec1u ph\u1ed1i ti\u1ebfn \u0111\u1ed9 li\u00ean ph\u00f2ng ban, nh\u1eafc nh\u1edf deadline v\u00e0 gi\u1eef nh\u1ecbp chung cho to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch<\/p><\/li><\/ul>

        T\u00f4i qu\u1ea3n l\u00fd m\u1ed9t \u0111\u1ed9i ng\u0169 g\u1ed3m 4 th\u00e0nh vi\u00ean:<\/p>

        • 1 Designer ki\u00eam Media<\/p><\/li>

        • 1 K\u1ef9 thu\u1eadt vi\u00ean ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o<\/p><\/li>

        • 2 Content Creator (1 to\u00e0n th\u1eddi gian, 1 b\u00e1n th\u1eddi gian)<\/p><\/li><\/ul>

          T\u00f4i c\u0169ng \u0111\u00e3 tr\u00ecnh b\u00e0y v\u00e0 b\u1ea3o v\u1ec7 k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty<\/strong> v\u00e0 c\u00e1c tr\u01b0\u1edfng ph\u00f2ng ban kh\u00e1c \u0111\u1ec3 hi\u1ec7u ch\u1ec9nh v\u00e0 \u0111\u1ed3ng b\u1ed9 v\u1edbi k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n chung c\u1ee7a doanh nghi\u1ec7p. Sau khi \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, t\u00f4i to\u00e0n quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/strong>, \u0111\u1ed3ng th\u1eddi ch\u1ee7 \u0111\u1ed9ng ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan nh\u1eb1m \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a d\u1ef1 \u00e1n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t

          4. Chi\u1ebfn l\u01b0\u1ee3c & Quy tr\u00ecnh tri\u1ec3n khai<\/strong><\/h3>

          \u0110\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 n\u0103m 2023 cho NP Education, t\u00f4i \u0111\u00e3 kh\u1edfi \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch s\u00e2u d\u1eef li\u1ec7u n\u1ed9i b\u1ed9<\/strong> v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u h\u1ecdc vi\u00ean hi\u1ec7n t\u1ea1i, \u0111\u1ed3ng th\u1eddi \u00e1p d\u1ee5ng m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n nh\u01b0 Marketing Mix 7Ps, SWOT, Customer Journey Mapping, v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau SMART<\/strong>.<\/p>

          T\u1eeb v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i<\/strong><\/h4>

          T\u1eeb nh\u1eefng ph\u00e2n t\u00edch n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t hi\u1ec7n hai c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c l\u1edbn. Th\u1ee9 nh\u1ea5t, c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch r\u00f5 r\u1ec7t trong nhu c\u1ea7u h\u1ecdc t\u1eadp c\u1ee7a h\u1ecdc sinh K12 sang IELTS<\/strong>, v\u1edbi h\u01a1n 70% h\u1ecdc sinh quan t\u00e2m \u0111\u1ebfn TEENTALK<\/strong>\u00a0\u2013 m\u1ed9t kh\u00f3a h\u1ecdc ph\u1ec5u ti\u1ec1n IELTS \u0111\u1ed9t ph\u00e1, \u0111\u1ecbnh h\u01b0\u1edbng t\u1eeb ng\u1eef ph\u00e1p sang Speaking chuy\u00ean s\u00e2u. Th\u1ee9 hai, vi\u1ec7c t\u1eadp trung c\u01a1 s\u1edf t\u1ea1i C\u1ea7u Gi\u1ea5y \u0111ang t\u1ea1o r\u00e0o c\u1ea3n ti\u1ebfp c\u1eadn<\/strong> v\u1edbi kho\u1ea3ng 20% h\u1ecdc sinh t\u1eeb c\u00e1c qu\u1eadn xa h\u01a1n nh\u01b0 Hai B\u00e0 Tr\u01b0ng, Ho\u00e0ng Mai, \u0110\u1ed1ng \u0110a, H\u00e0 \u0110\u00f4ng, v.v., cho th\u1ea5y nhu c\u1ea7u m\u1edf r\u1ed9ng c\u01a1 s\u1edf. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh ph\u1ee5 thu\u1ed9c v\u00e0o tr\u00ed nh\u1edb nh\u00e2n s\u1ef1<\/strong> v\u00e0 thi\u1ebfu c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p \u0111\u00e3 k\u00ecm h\u00e3m hi\u1ec7u su\u1ea5t. Vi\u1ec7c thi\u1ebfu \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o online<\/strong> v\u00e0 khung gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ed1 \u0111\u1ecbnh<\/strong> c\u0169ng l\u00e0 nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>

          Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, NP Education \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 trung t\u00e2m ng\u1eef ph\u00e1p m\u00e0 c\u00f2n l\u00e0 n\u01a1i nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 “K\u1ebft n\u1ed1i”<\/strong> \u2013 k\u1ebft n\u1ed1i h\u1ecdc sinh v\u1edbi tri th\u1ee9c, v\u1edbi trung t\u00e2m, gi\u1eefa ph\u1ee5 huynh v\u1edbi trung t\u00e2m, v\u00e0 gi\u1eefa c\u00e1c h\u1ecdc sinh v\u1edbi nhau.<\/p>

          D\u1ef1a tr\u00ean \u0111\u1ecbnh v\u1ecb n\u00e0y, t\u00f4i \u0111\u00e3 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng t\u00e2m:<\/p>

          • T\u1ed1i \u01b0u h\u00f3a & Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m:<\/strong> \u0110\u1ea9y m\u1ea1nh Teentalk v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i.<\/li>
          • M\u1edf r\u1ed9ng k\u00eanh ti\u1ebfp c\u1eadn & C\u01a1 s\u1edf v\u1eadt ch\u1ea5t:<\/strong> Ti\u1ebfp c\u1eadn h\u1ecdc sinh t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi.<\/li>
          • N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng & V\u1eadn h\u00e0nh:<\/strong> Chu\u1ea9n h\u00f3a quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng.<\/li>
          • T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u & Qu\u1ea3ng c\u00e1o:<\/strong> Lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u tr\u00ean kh\u00f4ng gian s\u1ed1.<\/li><\/ul>

            C\u00e1c ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai ch\u00ednh<\/strong><\/h4>

            \u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u00f4i \u0111\u00e3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3:<\/p>

            • M\u1edf r\u1ed9ng c\u01a1 s\u1edf:<\/strong> Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t nh\u00e2n kh\u1ea9u h\u1ecdc chi ti\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c ti\u1ec1m n\u0103ng (Minh Khai v\u00e0 H\u00e0 \u0110\u00f4ng) c\u00f3 l\u01b0\u1ee3ng l\u1edbn h\u1ecdc sinh \u0111ang theo h\u1ecdc NP nh\u01b0ng g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 di chuy\u1ec3n. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t m\u1edf 2 c\u01a1 s\u1edf m\u1edbi.<\/li>
            • T\u00edch h\u1ee3p CRM:<\/strong> Ch\u1ee7 tr\u00ec to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1eeb t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng khung h\u1ec7 th\u1ed1ng, ch\u1ea1y th\u1eed, chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ra m\u1eaft h\u1ec7 th\u1ed1ng CRM m\u1edbi, nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/li>
            • Thay \u0111\u1ed5i khung gi\u00e1 s\u1ea3n ph\u1ea9m:<\/strong> X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai thay \u0111\u1ed5i khung gi\u00e1 ngay trong k\u1ef3 h\u1ecdc \u0111\u1ea7u ti\u00ean n\u0103m h\u1ecdc 2023-2024. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u1eef nguy\u00ean m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i cho h\u1ecdc vi\u00ean c\u0169 t\u00e1i t\u1ee5c (\u0111\u00f3ng 6 th\u00e1ng), \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch chuy\u1ec3n sang c\u00e1c g\u00f3i d\u00e0i h\u1ea1n h\u01a1n (6-12 th\u00e1ng) v\u1edbi \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn. \u0110\u1eb7c bi\u1ec7t, vi\u1ec7c \u0111\u1ecbnh ngh\u0129a l\u1ea1i gi\u00e1 g\u1ed1c theo th\u00e1ng gi\u00fap ban l\u00e3nh \u0111\u1ea1o d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 trong t\u01b0\u01a1ng lai v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>
            • Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Teentalk:<\/strong> \u0110\u1ecbnh h\u01b0\u1edbng Teentalk nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t trong h\u1ec7 sinh th\u00e1i NP, nh\u1ea5n m\u1ea1nh l\u00e0 “h\u01b0\u1edbng ti\u1ebfp c\u1eadn IELTS ph\u00f9 h\u1ee3p nh\u1ea5t d\u00e0nh cho h\u1ecdc sinh c\u1ea5p 2”, \u0111i t\u1eeb ng\u1eef ph\u00e1p n\u1ec1n t\u1ea3ng \u0111\u1ebfn Speaking chuy\u00ean s\u00e2u d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c x\u00e3 h\u1ed9i.<\/li>
            • T\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o online:<\/strong> X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch n\u1ed9i dung v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 tr\u1ecdng \u0111i\u1ec3m \u0111\u1ec3 gia t\u0103ng l\u01b0\u1ee3t theo d\u00f5i fanpage v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/li>
            • Duy tr\u00ec t\u1ef7 l\u1ec7 t\u00e1i t\u1ee5c:<\/strong> Qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd h\u01a1n th\u00f4ng qua CRM \u0111\u1ec3 k\u1ecbp th\u1eddi x\u00e1c \u0111\u1ecbnh v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p h\u1ecdc vi\u00ean g\u1eb7p kh\u00f3 kh\u0103n, nh\u1eb1m duy tr\u00ec t\u1ef7 l\u1ec7 t\u00e1i t\u1ee5c cao.<\/li>
            • \u0110i\u1ec1u ph\u1ed1i li\u00ean ph\u00f2ng ban:<\/strong> Ch\u1ee7 \u0111\u1ed9ng t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp ng\u1eafn theo m\u00f4 h\u00ecnh SCRUM, \u0111\u1eb7c bi\u1ec7t v\u1edbi b\u1ed9 ph\u1eadn h\u1ecdc thu\u1eadt \u2013 n\u01a1i c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c l\u1edbn v\u00e0 y\u00eau c\u1ea7u cao \u2013 \u0111\u1ec3 n\u1eafm b\u1eaft ti\u1ebfn \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u1ed7 tr\u1ee3, \u0111\u1ed3ng h\u00e0nh k\u1ecbp th\u1eddi, gi\u1eef nh\u1ecbp chung cho to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch.<\/li><\/ul>

              \u0110i\u1ec3m nh\u1ea5n & S\u00e1ng t\u1ea1o<\/strong><\/h4>

              M\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt trong d\u1ef1 \u00e1n l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t v\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf (data-driven decision)<\/strong>, mang l\u1ea1i g\u00f3c nh\u00ecn ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 cao. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c x\u00e1c \u0111\u1ecbnh Big Idea xuy\u00ean su\u1ed1t “H\u1ecdc t\u1eadp l\u00e0 k\u1ebft n\u1ed1i”<\/strong> gi\u00fap to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing trong chi\u1ebfn l\u01b0\u1ee3c 2023 mang m\u1ed9t t\u1ea7m nh\u00ecn v\u00e0 ti\u1ebfng n\u00f3i th\u1ed1ng nh\u1ea5t, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u NP trong th\u1eddi k\u1ef3 m\u1edbi. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m h\u1ecdc sinh v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u qu\u00fd gi\u00e1 cho c\u00e1c k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

              \n\t\t\t\t
              \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
              \n\t\t\t\t
              \n\t\t\t\t\t\t\t\t\t

              5. K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng<\/strong><\/h3>

              D\u1ef1 \u00e1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u00e1c m\u1ee5c ti\u00eau tr\u1ecdng t\u00e2m<\/strong> v\u00e0 mang l\u1ea1i nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c, r\u00f5 r\u1ec7t cho NP Education:<\/p>

              • M\u1edf r\u1ed9ng & H\u1ecdc vi\u00ean:<\/strong> M\u1edf th\u00eam 2 c\u01a1 s\u1edf m\u1edbi<\/strong> th\u00e0nh c\u00f4ng v\u00e0 t\u0103ng t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng h\u1ecdc vi\u00ean l\u00ean v\u01b0\u1ee3t m\u1ed1c 3.000<\/strong>.<\/li>
              • V\u1eadn h\u00e0nh & S\u1ea3n ph\u1ea9m:<\/strong> H\u1ec7 th\u1ed1ng CRM m\u1edbi \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh tr\u01a1n tru<\/strong>, gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd. S\u1ed1 l\u01b0\u1ee3ng h\u1ecdc sinh \u0111\u0103ng k\u00fd kh\u00f3a Teentalk t\u0103ng l\u00ean 500<\/strong>, cho th\u1ea5y ti\u1ec1m n\u0103ng l\u1edbn c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y.<\/li>
              • Th\u01b0\u01a1ng hi\u1ec7u & T\u01b0\u01a1ng t\u00e1c:<\/strong> T\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng 2 h\u1ed9i th\u1ea3o l\u1edbn<\/strong> (h\u1ed9i th\u1ea3o tuy\u1ec3n sinh v\u00e0 h\u1ed9i th\u1ea3o \u0111\u1ecbnh h\u01b0\u1edbng cho h\u1ecdc sinh v\u00e0o l\u1edbp 10), g\u00f3p ph\u1ea7n n\u00e2ng cao nh\u1eadn di\u1ec7n v\u00e0 g\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng. M\u1eb7c d\u00f9 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o b\u1ecb th\u1eaft ch\u1eb7t, l\u01b0\u1ee3t Like fanpage v\u1eabn \u0111\u1ea1t 16.000<\/strong>, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 50% m\u1ee5c ti\u00eau ban \u0111\u1ea7u, cho th\u1ea5y hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/li>
              • T\u1ed1i \u01b0u doanh thu:<\/strong> K\u1ebf ho\u1ea1ch thay \u0111\u1ed5i khung gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00e3 ho\u00e0n thi\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng<\/strong>, m\u1edf ra h\u01b0\u1edbng \u0111i m\u1edbi cho vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng h\u00e0nh vi mua h\u00e0ng v\u00e0 t\u1ed1i \u01b0u d\u00f2ng ti\u1ec1n d\u00e0i h\u1ea1n.<\/li>
              • Gi\u1eef ch\u00e2n h\u1ecdc vi\u00ean:<\/strong> T\u1ef7 l\u1ec7 t\u00e1i t\u1ee5c duy tr\u00ec \u1edf m\u1ee9c 85%<\/strong>, ti\u1ebfp t\u1ee5c tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n h\u01a1n n\u1eefa khi c\u00e1c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ng\u1eef ph\u00e1p c\u0169 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7.<\/li><\/ul>

                Ph\u1ea3n h\u1ed3i v\u1ec1 d\u1ef1 \u00e1n<\/strong><\/h4>
                • Ban l\u00e3nh \u0111\u1ea1o:<\/strong> Ban l\u00e3nh \u0111\u1ea1o NP Education, nh\u1eefng ng\u01b0\u1eddi ban \u0111\u1ea7u c\u00f2n kh\u00e1 th\u1eadn tr\u1ecdng v\u1edbi k\u1ebf ho\u1ea1ch, \u0111\u00e3 ho\u00e0n to\u00e0n \u1ee7ng h\u1ed9 v\u00e0 tin t\u01b0\u1edfng<\/strong> v\u00e0o chi\u1ebfn l\u01b0\u1ee3c sau khi ch\u1ee9ng ki\u1ebfn c\u00e1c m\u1ee5c ti\u00eau d\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c r\u00f5 r\u1ec7t t\u1eeb ph\u00eda ph\u1ee5 huynh v\u00e0 h\u1ecdc sinh.<\/li>
                • Ph\u1ee5 huynh & H\u1ecdc sinh:<\/strong> M\u1ed9t kh\u1ea3o s\u00e1t sau chi\u1ebfn d\u1ecbch cho th\u1ea5y h\u01a1n 80% ph\u1ee5 huynh v\u00e0 h\u1ecdc sinh nh\u1eadn x\u00e9t n\u0103m 2023 l\u00e0 m\u1ed9t n\u0103m th\u00e0nh c\u00f4ng<\/strong> c\u1ee7a NP Education, v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3.<\/li>
                • Nh\u00e2n s\u1ef1:<\/strong> D\u00f9 ban \u0111\u1ea7u g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 c\u00f3 ph\u1ea3n h\u1ed3i gay g\u1eaft v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng m\u1edbi, sau nhi\u1ec1u l\u1ea7n tinh ch\u1ec9nh v\u00e0 c\u1eadp nh\u1eadt, h\u1ec7 th\u1ed1ng CRM \u0111\u00e3 gi\u00fap nh\u00e2n s\u1ef1 c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn<\/strong>. M\u1ed9t kh\u1ea3o s\u00e1t n\u1ed9i b\u1ed9 cho th\u1ea5y tr\u00ean 90% nh\u00e2n s\u1ef1 c\u1ea3m th\u1ea5y c\u00f4ng vi\u1ec7c su\u00f4n s\u1ebb h\u01a1n<\/strong> sau c\u00e1c thay \u0111\u1ed5i v\u1ec1 h\u1ec7 th\u1ed1ng.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                  \n\t\t\t\t
                  \n\t\t\t\t\t\t\t\t\t

                  6. B\u00e0i h\u1ecdc & g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n<\/strong><\/h3>

                  Nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh c\u00f9ng NP Education, t\u00f4i nh\u1eadn ra \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t d\u1ef1 \u00e1n Marketing thu\u1ea7n t\u00fay, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t \u0111\u1ecbnh h\u00ecnh<\/strong> nhi\u1ec1u \u0111i\u1ec1u trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>

                  B\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t, v\u00e0 c\u00f3 l\u1ebd l\u00e0 s\u00e2u s\u1eafc nh\u1ea5t, ch\u00ednh l\u00e0 s\u1ee9c m\u1ea1nh di\u1ec7u k\u1ef3 c\u1ee7a nh\u1eefng con s\u1ed1, c\u1ee7a d\u1eef li\u1ec7u<\/strong>. Tr\u01b0\u1edbc \u0111\u00e2y, t\u00f4i bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, nh\u01b0ng ch\u1ec9 \u0111\u1ebfn khi t\u1ef1 tay “nh\u00e0o n\u1eb7n” m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eeb nh\u1eefng ph\u00e2n t\u00edch kh\u1ea3o s\u00e1t v\u00e0 d\u1eef li\u1ec7u n\u1ed9i b\u1ed9, t\u00f4i m\u1edbi th\u1ef1c s\u1ef1 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3 s\u1ed1ng \u0111\u1ed9ng \u0111\u1ebfn nh\u01b0\u1eddng n\u00e0o. D\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 con s\u1ed1 kh\u00f4 khan; n\u00f3 l\u00e0 ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0 b\u1ea3n \u0111\u1ed3 d\u1eabn l\u1ed1i \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1, v\u00e0 ch\u00ednh n\u00f3 \u0111\u00e3 mang l\u1ea1i s\u1ef1 t\u1ef1 tin, s\u1ef1 \u1ee7ng h\u1ed9 tr\u1ecdn v\u1eb9n t\u1eeb ban l\u00e3nh \u0111\u1ea1o.<\/p>

                  N\u1ebfu c\u00f3 th\u1ec3 quay ng\u01b0\u1ee3c th\u1eddi gian, t\u00f4i s\u1ebd \u01b0u ti\u00ean m\u1ed9t \u0111i\u1ec1u: d\u00e0nh nhi\u1ec1u kh\u00f4ng gian v\u00e0 ngu\u1ed3n l\u1ef1c h\u01a1n cho vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong>. T\u00f4i v\u1eabn tin r\u1eb1ng, s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 linh h\u1ed3n c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, l\u00e0 “ng\u1ecdn l\u1eeda” gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Nh\u00ecn l\u1ea1i t\u1ef7 l\u1ec7 t\u00e1i t\u1ee5c ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng, t\u00f4i nh\u1eadn ra \u0111\u00f3 l\u00e0 ti\u1ebfng l\u00f2ng c\u1ee7a ch\u00ednh s\u1ea3n ph\u1ea9m \u2013 m\u1ed9t kh\u00eda c\u1ea1nh m\u00e0 t\u00f4i, \u1edf v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh, kh\u00f3 l\u00f2ng t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc. \u0110\u00f3 l\u00e0 l\u1eddi nh\u1eafc nh\u1edf v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 \u0111\u1ed3ng b\u1ed9, c\u1ee7a vi\u1ec7c “b\u1eaft tay” ch\u1eb7t ch\u1ebd h\u01a1n gi\u1eefa Marketing v\u00e0 \u0111\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ngay t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean.<\/p>

                  D\u1ef1 \u00e1n c\u0169ng mang \u0111\u1ebfn nh\u1eefng th\u1eed th\u00e1ch b\u1ea5t ng\u1edd<\/strong>, nh\u1ea5t l\u00e0 khi ch\u00fang t\u00f4i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 “tr\u1ee5c tr\u1eb7c” trong vi\u1ec7c t\u00ecm ki\u1ebfm nh\u00e0 cung \u1ee9ng v\u00e0 c\u1ea3 trong c\u00e1ch ch\u00fang t\u00f4i giao ti\u1ebfp n\u1ed9i b\u1ed9 khi tri\u1ec3n khai CRM. \u0110\u00e3 c\u00f3 nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u0103ng th\u1eb3ng, nh\u1eefng ph\u1ea3n h\u1ed3i gay g\u1eaft t\u1eeb c\u00e1c ph\u00f2ng ban trong giai \u0111o\u1ea1n ki\u1ec3m th\u1eed. Nh\u01b0ng ch\u00ednh t\u1eeb nh\u1eefng \u00e1p l\u1ef1c \u1ea5y, t\u1eeb s\u1ef1 c\u1ea7u th\u1ecb v\u00e0 ki\u00ean tr\u00ec kh\u00f4ng ng\u1eebng ngh\u1ec9<\/strong>, t\u00f4i v\u00e0 \u0111\u1ed9i IT \u0111\u00e3 c\u00f9ng nhau l\u1eafng nghe, tinh ch\u1ec9nh t\u1eebng ch\u00fat m\u1ed9t. Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 “bi\u1ebfn” m\u1ed9t h\u1ec7 th\u1ed1ng b\u1ecb ph\u1ea3n \u0111\u1ed1i th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn n\u1ed3ng nhi\u1ec7t, ph\u00f9 h\u1ee3p tuy\u1ec7t \u0111\u1ed1i v\u1edbi quy tr\u00ecnh c\u1ee7a NP v\u00e0 th\u1ef1c s\u1ef1 n\u00e2ng cao n\u0103ng su\u1ea5t c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. \u0110\u00f3 l\u00e0 minh ch\u1ee9ng cho vi\u1ec7c s\u1ef1 ki\u00ean tr\u00ec v\u00e0 kh\u1ea3 n\u0103ng l\u1eafng nghe c\u00f3 th\u1ec3 bi\u1ebfn th\u1eed th\u00e1ch th\u00e0nh s\u1ee9c m\u1ea1nh<\/strong>.<\/p>

                  Nh\u00ecn chung, d\u1ef1 \u00e1n n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi trong vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gia Marketing<\/strong>, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t “tr\u01b0\u1eddng h\u1ecdc” l\u1edbn th\u1eed th\u00e1ch v\u00e0 r\u00e8n gi\u0169a t\u00f4i tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/strong> \u0111\u00fang ngh\u0129a. T\u00f4i t\u1ef1 h\u00e0o v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c v\u00e0 c\u00e1ch m\u00ecnh \u0111\u00e3 v\u01b0\u1ee3t qua \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho NP Education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                  \n\t\t
                  \n\t\t\t\t
                  \n\t\t\t\t
                  \n\t\t\t\t\t\t\t\t\t

                  M\u00f4 t\u1ea3 d\u1ef1 \u00e1n<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                  \n\t\t\t\t
                  \n\t\t\t\t\t\t\t
                    \n\t\t\t\t\t\t\t
                  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tB\u00f9i Tu\u1ea5n Anh<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
                  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tNg\u00e0y: 01\/12\/2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t

                    D\u1ef1 \u00e1n t\u1eadp trung x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n Marketing n\u00f3i ri\u00eang v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u NP Education trong n\u0103m 2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t\t\t
                    CHIA S\u1eba:<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                    \n\t\t\t\t
                    \n\t\t\t\t\t\t\t
                    \n\t\t\t\t\t\t\t\t
                    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
                    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
                    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
                    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                    Chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3 2023 –  C\u00f4ng ty Tr\u00e1ch nhi\u1ec7m h\u1eefu h\u1ea1n Ph\u00e1t tri\u1ec3n Gi\u00e1o d\u1ee5c NP Education 1. B\u1ed1i c\u1ea3nh & v\u1ea5n \u0111\u1ec1 V\u00e0o \u0111\u1ea7u n\u0103m 2023, NP Education \u2013 m\u1ed9t trung t\u00e2m \u0111\u00e0o t\u1ea1o ti\u1ebfng Anh cho h\u1ecdc sinh K12, \u0111\u1eb7c bi\u1ec7t m\u1ea1nh \u1edf kh\u1ed1i c\u1ea5p 2 \u2013 \u0111ang trong giai \u0111o\u1ea1n […]<\/p>\n","protected":false},"author":1,"featured_media":285,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[14],"tags":[33],"class_list":["post-2","page","type-page","status-publish","has-post-thumbnail","hentry","category-portfolio","tag-strategy"],"_links":{"self":[{"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":32,"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions\/332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=\/wp\/v2\/media\/285"}],"wp:attachment":[{"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buituananh.id.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}